Cocacola history began in 1886 when the curiosity of an atlanta pharmacist, dr. Coca cola company is one of the leading beverage manufacturers in the world. Here is the swot analysis of coca cola updated in 2019 that will help you understand its business values, strengths, weaknesses, and revenue. Because of this, coca cola has come up with long term objectives. Coca cola industry analysis research paper swot analysis. Youll come across at least one of their product in over 200 countries. Background and history coca cola s history dates back to the late 1800s when atlanta pharmacist john pemberton mixed caramelcolored syrup with carbonated water to come up with a drink that many people at the time thought was different than anything theyve ever had.
The coca cola brand is globally valued and recognized. You name it, and the place would have heard of coca cola. The data gathered for the study was examined by document analysis. Pdf cocacolaco swot analysis kenny nguyen academia. Cocacola advert analysis free download as powerpoint presentation. Since the 1990s cocacola has been accused of unethical behavior in a number.
Coca cola is a brand which is present in households, shops, hotels, offices, etc. After conducting a pestle analysis on the soft drink company, here is a look at a comprehensive swot analysis of coca cola. This coca cola swot analysis reveals how the company controlling one of the most iconic brands of all time used its competitive advantages to become the worlds second largest beverage manufacturer. The internet, globalization and digitization contribute to the markets.
The cocacola company, american corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and. Within a few years, coca cola became the most recognized, renowned, and widely distributed brand in the world. The growth of coca cola can be seen by the following graph, the strengh of. Swot analysis of coca cola guide to perfect business. Coca cola swot analysis 6 key strengths in 2020 sm insight. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Over the past decade, coca cola has been experiencing a decline in sales due to increasing health and obesity concerns. In the age of technology where everything is rapidly evolving, marketing goes into a more competitive environment than ever before. Coca cola swot analysis 2019 swot analysis of coca cola. The strategic analysis of the joint venture was underpinned by the use of porters five forces. Pemberton, led him to create a distinctive tasting soft drink that could. Cocacola, the worlds leading soft drink maker, operates in more than 200 countries and owns or licenses 400 brands of nonalcoholic beverages. Read on to discover more about the worlds renowned beverage brand through this coca cola swot analysis.
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